The Department of Media Business develops the skills to play an active role at the forefront of media and business.
Developments in digital technology, such as the launch of higher definition 4K and 8K television broadcasting, the introduction of new visual techniques like AR (Augmented Reality), the popularization of the Internet and the growing universality of SNS (Social Networking Services), have opened up a host of opportunities in broadcasting, publishing and advertising. Students consider such questions as how the media can make ever richer communication possible, and examine business and media from a multifaceted viewpoint, exploring such areas as the design and content creation of video, music, and published materials, and media strategies used in business. Further, we foster the creative and production skills to make full use of new technology.
Degree awarded: Bachelor of Business Administration
Department of Media Business: Course Highlights
1. Master media use and apply it to business.
Business professionals who can take responsibility for a PR and advertising department and who can realize a brilliant plan, promotion, advertisement or design, are sought after not just in the world of media, but are in demand by general companies too. For that reason, a mastery of media use is essential. Our students acquire the skills and knowledge to use state-of-the-art media effectively in business.
2. Acquire the skills and knowledge to create media content.
We cultivate the ability to use media masterfully as a tool, develop planning skills, and foster graduates who are able to play an active part at the forefront of media in many fields. We offer a practical education which takes advantage of facilities such as our media content creation base, the Media Information Center, equipped with cutting edge digital broadcast facilities and ultra high speed communication equipment.
|Name of Course|
|Introductory Courses||Introduction to Economy|
|Introduction to Business Management|
|Media Management in Business|
|Basic Courses||Media Studies|
|Media Marketing Theory|
|Visual Media Studies|
|Verbal & Vocal Presentation Studies|
|Contemporary Japanese EconomyⅠ (Domestic)|
|Contemporary Japanese EconomyⅡ (International)|
|Basic Study of MicroeconomicsⅠ|
|Basic Study of MacroeconomicsⅠ|
|Basic International Economics Ⅰ|
|Basic International Economics Ⅱ|
|Networking and Digital Communications|
|Introduction to Video Production Course A|
|Introduction to Video Production Course B|
|Introduction to Design Creation|
|Advanced Courses||Name of Course|
|Courses on Business||Principles of Advertising|
|Corporate Communication Studies|
|Distribution System Ⅰ|
|Distribution System Ⅱ|
|Introduction to Content Business Ⅰ|
|Introduction to Content Business Ⅱ|
|Special Lecture of Media Business B|
|Special Lecture of Media Business D|
|Special Lecture of Media Business F|
|Special Lecture of Media Business H|
|Special Lecture of Media Business I|
|Courses on Media/IT||Media Literacy|
|Media and Law|
|Modern Mass Media Studies|
|Communication and Culture|
|Information Society and the Related Issues|
|Web Content Production|
|Mobile Contents Production|
|Design Creation Application|
|Advanced Video Production|
|Commercial Message Production|